Conan O'Brien Can't Stop Gets Deal At SXSW

The doc about Conan O’Brien landed a rather unusual deal for distribution at this year’s SXSW festival, where three separate companies have obtained the rights to distribute on different platforms!
Here’s the deal:

AT&T has come on board as a P&A and multiplatform distribution and marketing partner that will sneak the film to its AT&T U-verse TV subscribers on the eve of the film’s theatrical release through Abramorama. Magnolia will handle remaining VOD and other home entertainment rights.

Wow! We’re going to have access to it in a multitude of venues, all at the same time it seems.
So what’s the doc actually about?
It’s about the tour Conan went on when he wasn’t allowed on TV:

Flender’s doc follows O’Brien on his 32-city Legally Prohibited From Being Funny on Television Tour, which he performed last year after losing his job on NBC’s Tonight Show.

This is the same tour that he nearly sold out after a single tweet! Amazing!
We didn’t get to catch him on tour, but it’ll be great to finally get to see it!
Did U see Conan’s tour??
[Image via WENN.]