Paste magazine was about to shut its doors, but thanks to a conservation campaign, the Georgia-based music mag will remain in business. For the time being.
The campaign raised $250,000 (impressive!) and the mag has “published two issues since the campaign began, sent a third to the printer and are seeing advertising pick up for the fall and expect to be around for a long time.”
The magazine implemented several strategies in order to battle its financial crisis, including “a 20 percent pay cut, leasing out office space and eliminating all ‘non-essential travel.'”
They hope to reinstate employees’ salaries before the end of the year.