Cynthia Rowley Targets A Younger Style Set

Hooray, indeed! Cynthia Rowley has created a collection of baby clothes for Babies “R” Us. The designer, whose frilly, flirty, feminine designs have put her on the map, created layette items, playwear, bibs, diaper bags and blankets in her collection, Hooray by Cynthia Rowley.
She says, “I’ve been dying to do baby clothes for a long time. I just wanted to find the right partner. I think that baby clothes should be reasonably priced and accessible. You don’t need to worry about the kids growing out of them, or stains, or rips.”
And she delivers! The garb is both cute and super cheap, ranging from $5.99 to $39.99. The collection will launch in September at 155 Babies “R” Us stores and online.
Images courtesy of Babies “R” Us.