In a huge upset for old school white bread fans, demand for brown bread has risen a shocking 6 percent.
The sales for seeded bread has risen a whopping 9 percent, while the old favorite, white bread, is slowly declining in sales after dropping 1 percent this past year.
A major bread buyer said:
“The recent sales figures are a significant move and reveal that more shoppers are looking for healthier options when buying bread. While sales of white are still roughly double that of wholemeal it appears that a change has now begun.”
Sorry white! The people have spoken and you just aren’t good enough any more.
This trend is part of a growing national interest in healthier food options like whole grain breads.
For any white bread fans who are still weary of training their tastes to appreciate the brown breads, ch-ch-check these facts out.
Whole grain bread is not only naturally higher in fiber, but vitamins B6 and E, magnesium, zinc, folic acid and chromium as well since it contains all three nutrient parts of wheat.
We know how stubborn you white bread folk’s are, so chew on this for a moment.
According to research from the University of Washington, making the switch to whole wheat bread can lower risk for heart disease by 20 percent!
A Harvard study also found that those who ate high-fibre breads had fewer heart attacks and strokes than those whose tastes ran to bagels and baguettes.
Even with these healthy statistics, white bread still accounts for about 66 percent of the 12 million loaves of bread sold each day.
Do yourself a favor and AT LEAST try a whole wheat loaf.
Why eat plain old white, when you could eat whole grain, right?
[Image via AP Images.]