If Donatella Versace saw a “real” woman modeling her H&M clothes she’d tell her to “GET OOUUUUTTTTT!”. Seriously.
The New York Daily News wanted to do a photo shoot of real women wearing clothes from the highly anticipated collection, but the fashion retailer quickly rejected the idea.
The News published the deets in the paper on Tuesday:
“The H&M publicist initially explained by email that the ├óΓé¼┼ôModel New Yorkers├óΓé¼┬¥ photo feature could probably not go forward because Versace had to approve ├óΓé¼┼ôanyone who wears the collection for press├óΓé¼┬¥ ├óΓé¼ΓÇ¥ and, she added, ├óΓé¼┼ôDonatella will likely not approve shooting the collection on real women.├óΓé¼┬¥
She was right. When the Daily News writer organizing the shoot sent the publicist photos of two of the three women he wanted to use — all recent college graduates who work in the city — the answer came back that only one was acceptable.
When the News writer asked for an explanation, he was told the woman who was rejected ├óΓé¼┼ôdoesn├óΓé¼Γäót fit [Versace├óΓé¼Γäós] branding.”
Sounds to us like Donatella’s been laying under the sun lamp too long because the last time we checked H&M sells clothes to women of all sizes.
Thoughts???
[Image via Ivan Nikolov/WENN.]