Gucci Launches Eyeweb

Someone’s a little late to the social networking party!
Similar to Burberry‘s Art of The Trench, Gucci Eyeweb will use their social networking site to reveal the latest eyewear as well as letting their self-absorbed users share party photos and comments.
Party photos?
It sounds like users don’t even have to wear Gucci glasses in the pictures, so what’s the point???
They could have saved lots of $$$ if they took the Facebook route, like other fashion houses.
What do U think of Gucci’s new website???
[Image via GucciEyeweb.com]