Gwyneth Paltrow Under Fire For Selling Baby Bikinis On GOOP

Seems like we’re not the only ones who are uncomfortable with these baby bikinis.
Gwyneth Paltrow is getting some backlash after she featured baby bikinis by designer Melissa Odabash on her website GOOP.
The Melissa Odabash for GOOP kids collection features swimwear and coverups for both women and children, but the one slightly disturbing piece (that’s also featured on the website’s header, above), is the $45 navy string bikini for young girls.
Now, children safety groups like Kidscape are going after Gwynnie and GOOPie, saying:

“We remain very opposed to the sexualization of children and of childhood. The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement.”

We have to admit, seeing that baby wearing a two-piece is a bit jarring.
This certainly won’t help with Gwyneth’s “most hated celeb” title!
Thoughts???
[Image via Brian To/WENN & Melissa Odabash/GOOP.]