He'd Look Better Between Two Buns!

Check out the UK’s poster boy for Burger King’s new meat-scented cologne, Britain’s Got Talent and America’s Got Talent judge Piers Morgan!

Seks!

The cologne, named Flame, is a “body spray of seduction, with a hint of flame-broiled meat.”

Anyone smell this shiz yet???

Piers describes the new BK fragrance as having “a very manly smell… Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone.”

PU!

But you’re still lookin’ good, Piers!