'Hold A Coke With Your Boobs' Is Trying To Be The Topless Version Of The Ice Bucket Challenge! But What Is It REALLY Raising Money For??

The Ice Bucket Challenge raised over $100 million for ALS research. So everyone is looking for the next viral fundraising campaign.
And when trying to go viral, what do you do when all else fails? Turn to boobs.
[ Video: Kendall Jenner Dons A Skimpy Bikini For Her ALS Ice Bucket Challenge! ]
Enter the Hold A Coke With Your Boobs Challenge, in which well-endowed women (and a few men) are asked to share videos of themselves holding a bottle or can between their, well, jugs to raise money for breast cancer research.
You can check out a fairly SFW compilation of a few of the videos (below)!

So the question is, is the Boob challenge the right way to raise awareness for such a serious subject?
One could easily ask the same question about the Ice Bucket Challenge, which not only had nothing to do with ALS but was also potentially dangerous.
[ Video: Lighting Yourself On Fire Before Taking The ALS Ice Bucket Challenge Is An AWFUL Idea! ]
But seeing as this campaign was actually created by an adult entertainment scouting company called Elite Talent Referral, we’re a little skeptical of their motives.
But at least they really are linking to an organization for breast cancer research.
What do YOU think??
[Image via YouTube.]