What Would James Franco Do?
Amongst a bazillion other things, the face of the new Made to Measure fragrance would star in and direct a short film for Gucci, of course.
Dubbed La Passione, the 15 minute cinematic adventure is a play on Carl Theodor Dreyer‘s The Passion Of Joan Of Arc and shiz gets CRAY! Especially when the ATL Twins, aka the drug dealer twins from Spring Breakers, make an appearance!
Check out Franco’s masterpiece above!