We’d almost like to meet the person who came up with the name of this lipstick. Just to ask them, “WHY???”
And if that person was indeed Kat Von D, whose self-titled makeup line for Sephora sells the shade, then her answer might be something like:
“At the end of the day, it’s just a f*cking lipstick.”
That’s what she reportedly tweeted then deleted following criticism that the name Underage Red for one of her Studded Kiss Lipsticks was not only inappropriate and in bad taste, but that it also seemed to glamorize statutory rape.
The shade has apparently been available in Sephora for a few years now, but only recently got attention when someone tweeted an image of the name:
Went shopping for some makeup. How on earth is this a lipstick color? pic.twitter.com/mJanAVKlAd
— Parker Marie Molloy (@ParkerMolloy) March 15, 2015
The tweet sparked a massive response from people who agreed that the lipstick name was in poor taste — but also backlash from fans of the tattoo artist who argued that it wasn’t a big deal.
This isn’t the first time one of Kat’s lipstick names has come under fire for being offensive. Sephora was forced to pull a lipstick called Celebutard from stores after a similar reaction back in 2012.
Kat’s line is known for having rather provocative names, and includes another shade called Lolita.
Some people have also pointed out that MAC Cosmetics sells a lip gloss called Underage on its site, though there hasn’t been specific criticism leveled against it as of yet.
Kind of baffling that marketing executives at two different makeup companies thought “underage” was a good name for lip products.
We certainly don’t get it!
Here are some other reactions on Twitter:
Kat Von D has new lipstick called “Underage Red”. Personally I like “Pedophile Pink” and “Jail bait Blue” much better
— Murrrrhan Seeeerk (@MarianneSierk) March 17, 2015
People make big deals out of everything. Let Kat Von D live. It’s just lipstick. Don’t like it, don’t buy it! #Simple
— Bella Moon (@SunMoonClouds) March 17, 2015
Kat Von D is in the same celebrity file as the Kardashians for me. I won’t ever buy her makeup & she keeps showing me that’s a smart move.
— Tracy Ramone (@tracyramone) March 17, 2015
@thekatvond It’s just damn lip stick.they should look at nail polish.Dont let the haters get you! Dont Let them dull your sparkle beautiful!
— Elizabeth Mullins (@bethritter) March 17, 2015
Thoughts???
[Image via Bauer Griffin Online & Parker Molloy Twitter.]
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