It was only a matter of time before Kendall Jenner joined her sisters with her own beauty brand!
While Kim Kardashian West has KKW Beauty and Kylie Jenner has Kylie Cosmetics, both Khloé Kardashian, Kourtney Kardashian, and EVEN Kris Jenner have collabed with their own collections and colors!
But that doesn’t mean the supermodel hasn’t dabbled on her own!
Related: Kim Kardashian, Kylie, & Kendall Show Off Glowing Skin At The Met Gala
Not only has she been the face of Estée Lauder, but she was fronting their line, The Estée Edit, which ended up becoming discontinued.
So, that’s not the best example, but it’s being reported Kendall is ready to branch out on her own.
Per the U.S. Patent and Trademark Office, the 23-year-old filed a trademark for two potential brands: “Kendall” and “Kendall Jenner” on May 2. The trademarks cover beauty, skin, hair, makeup, and fragrance products.
What can you expect from this Jenner?
Like her sisters, it’ll be smart to anticipate her own perfume, but according to WWD, you’ll find some different offerings like “hair-care preparations, bath and shower gels, body creams, skin cleansers, beauty masks, deodorant, lip gloss, nail polish, nail-care preparations,” and who knows what else!
Maybe KUWTK fans will even get a crossover with Kenny, Kimmie, and Kylie!
In the meantime, you better believe this sister will find herself with some competition in the beauty market!
As we previously reported back in March, Lori Loughlin‘s daughter Olivia Jade also sent in applications to trademark “Olivia Jade” and “Olivia Jade Beauty,” but they were both returned for a couple of reasons.
First, her request said she planned on releasing “make up kits,” “moisturizer,” and “concealer” — and it seemed those terms were too vague for the patent office. Additionally, it’s said her use of punctuations were unclear:
“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity.
Commas, semicolons, and apostrophes are the only punctuation that should be used.”
Thankfully for her, she resubmitted the applications and the forms were finally approved.
It doesn’t sound like Kendall has had those same problems, and we don’t think she’ll have any issue getting her brand off the ground!
What do U think, Perezcious readers?? Do U look to this Jenner for beauty or makeup? Or would you rather Kim and Kylie handle the beauty empires for the family?
[Image via Lia Toby/WENN]
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