Despite the failed initial launch and follow-up remarketing campaign, Kim Kardashian West‘s latest venture has been another money making success.
Sources connected to the reality star’s latest biz tell TMZ that SKIMS (formerly Kimono) sold $2 million in product within the first few MINUTES of Tuesday’s on-sale, with nearly every piece of inventor selling out.
Related: Kim Kardashian West Admits Paris Hilton ‘Literally Gave Me A Career’
The Cyber Monday-esque scenario shut down the website because of traffic overload, and now the 38-year-old’s team are working to restock more product for eager shoppers.
The confidants say the sales numbers are unprecedented for typical shapewear and undergarment brand launches… probably because they didn’t have Kris Jenner power behind them! For context, Spanx made $4 million in profit in the first year on the market, and SKIMS made half that in mere minutes.
Of course, it’s not just Kim who’s got the Midas touch, she enlisted the help of sisters Kylie and Kendall Jenner, Khloé and Kourtney Kardashian, and even Alice Marie Johnson to help out with promo for the launch. Ch-ch-check out some of the solutionwear ad’s (below):
Clearly, their combined influence paid off BIG time!!
But let’s not forget that there wasn’t originally so much hype for the mogul’s new brand! After massive backlash from the original brand name in June, Mrs. West shared a statement that she would be working to rebrand:
“When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”
And on August 26, she announced the newly branded SKIMS via Instagram:
“My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies. Available in sizes XXS – 5XL, SKIMS Solutionwear™ is for every body. SKIMS.COM. #ShowYourSKIMS”
Did you get your SKIMS, Perezcious readers? Sound OFF (below) in the comments with all your thoughts on the apparently successful launch!!
[Image via Kim Kardashian West/Instagram.]
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