Kmart is getting in the body positivity conversation!
In a new move by the company, the department store will be changing the language it uses to refer to “plus-size,” and will be adding sizes to make it even more inclusive.
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Kelly Cook, Kmart’s chief marketing officer, told Women’s Wear Daily of the decision to change “plus-size” to “fabulously-sized”:
“When we reached out to our members on social media, they told us we needed to have a better assortment and that we should we call it something different. They absolutely love this whole mantra of ├óΓé¼╦£Fabulously Sized.’ We’re proud to provide this apparel, and we’re also proud about our price points.”
Here’s a powerful promo (below)!
What do U think of the shift?? Vote (below)!
[Image via YouTube.]
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