French beauty brand L’Occitane will soon be introducing a new makeup collection.
The line will be “flower-inspired” and will change often, reflecting different floral themes.
The company’s UK marketing manager, Laure Masson, reveals:
├óΓé¼┼ôWe think it├óΓé¼Γäós a fabulous complement to our skin care range, [which now represents] more than 20 percent of our business. We├óΓé¼Γäóve been asked for makeup, especially by our skin care customers.”
The current collection focuses on the peony, with Masson adding that the peony “is a symbol of beauty and femininity in the Mediterranean.├óΓé¼┬¥
L’Occitane even worked with a peony expert to get things right.
As for the line, it launches this month and will feature 19 products including lipstick, powder, brushes and more.
Prices will range from over $10 for some lip balm to over $40 for a Paeonia perfume.
Are U interested in checking out the new collection?