The 1975 Singer Matty Healy Deactivates Twitter Account After Using George Floyd's Death To Promote His Music!

Most celebs use their platforms to promote their work and shed light on important causes. But it never ends well for the celebs who try to do both at the same time!

Case in point: Matty Healy of The 1975, who deactivated his Twitter account this week after fans put him on blast for seemingly using the Black Lives Matter movement, and indirectly the harrowing death of George Floyd, to promote his music.

In the since-deleted tweet, the musician embedded a YouTube link to his song Love It If We Made It with the accompanying message:

“If you truly believe ‘ALL LIVES MATTER’ you need to stop facilitating the end of black ones.”

Profound words, no doubt. But seeing as they were written above a link that essentially said “STREAM OUR SONG,” social media users were not happy.

The alt-rocker tried to save face by reposting the Love It If We Made It video and the BLM tweet separately, along with an apology that read:

“Sorry i did not link my song in that tweet to make it about me it’s just that the song is literally about this disgusting situation and speaks more eloquently than i can on twitter xxx”

Maybe if he had said that beforehand the message might not have looked so sketchy? But the apology did little to quell the outrage, and Healy took the big step of completely deactivating his account altogether shortly after.

Healy’s response to the Black Lives Matter movement comes amid mass outrage over the death of a Minneapolis black man who died in police custody on Monday night.

As we reported, a man identified as George Floyd was rendered helpless by an officer who held his knee on the man’s neck to keep him subdued until he became unresponsive. According to the police report, cops believed the 46-year-old to be under the influence, and after the man stepped out of his car, they claimed he “physically resisted” the officers.

The report stated:

“Officers were able to get the suspect into handcuffs and realized that the suspect was suffering a medical distress, officers called for an ambulance. He was transported to Hennepin County Medical Center where he died a short time later.”

But the viral footage of the incident tells a different story. In the disturbing clip, Floyd can be heard clearly screaming “I cannot breathe” as an officer held his knee into the man’s neck to keep him down.

Darnella Frazier, the woman who shot the video, later detailed what she saw in a separate social media video, sharing:

“When I walked up, he was already on the ground. The cops, they was pinning him down by his neck and he was crying. They wasn’t trying to take him serious… The police killed him, bro, right in front of everybody. He was crying, telling them like, ‘I can’t breathe,’ and everything. They killed this man.”

The incident sparked fury across social media, as well as a string of violent and deadly protests in the city.

So, yeah… maybe not the best time to plug your Black Lives Matter bop, no matter how well-meaning it might be.

[Image via Graham Finney/WENN]