The Becks Effect

David Beckham‘s scrumptious ads have made sales soar for Emporio Armani!

According to The Telegraph, reports show London stores receivied an incredible 150% “rise” in sales just in the first day alone after the ads were placed.

Apparently, fans are so in love with the photo, they are flocking to the stores to view the larger ads.

It seems if Becks ever wants to retire from soccer, he’ll have a lucrative career as an underwear model.

He makes us rise too, just in a different way!