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The Leno Ratings Effect

The Leno Ratings Effect

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This hardly comes as a surprise!

A study’s findings were released yesterday that showed just how much The Jay Leno Show sucked in the ratings and consequently causing crappy ratings for the local news affiliates.

The late news audiences dropped by an average of 25 percent compared to last year, but looking at just New York and Los Angeles, those audiences dropped by 48 and 43 percent respectively.

WOW!

While a lot can contribute to a ratings decline, the study concluded that the dip began around the time Leno’s show began and has continued ever since.

That whole idea was effed up and now look where it’s taken NBC!

People are PISSED now with the whole Conan O’Brien debacle and we’re not sure moving Jay Leno to a different time will change anything when it comes to the guy’s ratings.

But we do think the local news stations will fare better with different programming, depending on the quality.

What do U think?

[Image via WENN.]

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Jan 14, 2010 17:30pm PDT

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