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Trying To Milk Paul Newman's Death

Trying To Milk Paul Newman's Death

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Just weeks after Paul Newman’s death, People has announced its plans to rush a 96-page tribute book about the legendary actor’s life to shelves as soon as possible, to the tune of $12 a pop. And People is pocketing every penny.

Understandably, People is a business and like businesses, the mag likes to capitalize on trends, events, and yes, deaths.

It’s just that the calculated move seems particularly cold in light of Newman’s dedication to charity. Newman’s Own, the late actor’s philanthropic food company, has generated $250 million to aid others.

But that’s business for ya!

[Image via WENN.]

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Oct 08, 2008 16:00pm PDT

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