It’s a celebrity cover face-off!
Who’s face do people want to buy?????
Forbes magazine conducted a survey to determine the best celebrity face.
They gathered data from People, Star, US Weekly, In Touch Weekly, Life & Style and OK! over a year long period ending June 30th and eliminated covers that did not feature one celebrity exclusively.
The data was analyzed in terms of issues sold as compared to each magazine’s average newsstand sales, number of full magazine covers, and each star’s “likability,” as determined by E-Poll Market Research.
Now, we’re going to reward you for reading through all that statistical jargon and tell you who earned the number one position out of ten.
Ready?
It was none other than one-third of the Holy Celebritrinity: Angelina Jolie.
(The other two parts are, of course, Brad Pitt, with the kids counting as one.)
Our Lady of Perfection won in all three categories: sales, number of covers, and likability.
The world just loves a Madonna-Former-Whore.
Jennifer Aniston came in second, falling from last year’s first place. She also averaged well in all three categories.
We guess people like to hear her whine about her relationship problems after all.
Heath Ledger rounded out the top three positions, one of only two males in the top ten. His third place can be attributed to his untimely demise, with magazines offering answers to his still mysterious death. It seems that the world also loves a good tragedy, because Owen Wilson finished up the list at number ten, with readers’ interested piqued by his suicide attempt.
Suri Cruise and Shiloh Jolie-Pitt represented the under-ten players, coming in at 7th and 8th place, respectively. People really love those Jolie-Pitts.
New mothers Nicole Richie and Jamie Lynn Spears came in 5th and 4th, both with impressive sales, but low in likability, knocking down their scores.
Surprisingly, Jessica Simpson made the list at 6th place. But, only because her face is plastered everywhere because otherwise she ranked pretty low in likability. In fact, it’s probably only because people despise “Yoko Romo” for dragging down their precious Tony Romo and his football team.
So that leaves one spot less and who got it?
Publicity-humping Heidi Montag came in 9th. But with all of her and boyfriend Spencer‘s freakin coverage, are you really that surprised? And that’s the only reason she was in the top ten at all, because girlfriend is almost as disliked as Britney Spears, which is not to say that BritBrit is hated. It’s just that with a tabloid headline almost ever other day covering some crazy antic or another, people get tired of it.
But, the very least likable celebrity was our own fave Slutty Cyrus, despite her near billionaire status.
And why is that?
“Here is a teenager who’s quickly becoming a multi-millionaire, if not a billionaire. It’s pretty hard to relate to that,” says In Touch Weekly editor Michelle Lee.
And relatability is becoming increasingly important in magazine sales as wallets become increasingly slender. The mags have about five seconds to catch your attention as you stand in line at the super market, wondering what the hold up ahead is, and if you’re going to shell out the 4 bucks for a mag on top of that already escalating grocery bill, it better be something you really really want, right?
So be prepared to see a lot more Jolie…unless the mags jump the shark and commit another Britney overload.
[Images via WENN.]
