Gee, Zara! What a great way of showing body diversity…
On Tuesday, Irish radio personality Muireann O’Connell posted the (above) photo on Twitter of the store’s recent advertisement, and noticed something was off…
While the campaign has the text “Love Your Curves” plastered over their new ads, the company totally used thin, non-curvy models to sell their denim line! We’re not exactly sure what message they’re trying to send!
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Almost immediately, the Twitterverse saw the pic and was completely baffled by the retailer’s attempt to promote “curvaceous” body types.
Users wrote:
Even though she is outraged, Muireann makes it clear she is criticizing Zara’s marketing department, and NOT the models themselves.
What do YOU think of the controversial ad?? SOUND OFF in the comments section (below)!
[Image via Muireann O’Connell/Twitter.]