Gee, Zara! What a great way of showing body diversity…
On Tuesday, Irish radio personality Muireann O’Connell posted the (above) photo on Twitter of the store’s recent advertisement, and noticed something was off…
While the campaign has the text “Love Your Curves” plastered over their new ads, the company totally used thin, non-curvy models to sell their denim line! We’re not exactly sure what message they’re trying to send!
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Almost immediately, the Twitterverse saw the pic and was completely baffled by the retailer’s attempt to promote “curvaceous” body types.
Users wrote:
All bodies are beautiful of course, but this is a curvy figure? Really? https://t.co/plg8KlJ0uw
— PeaceLoveVintage (@Emma_Hobbsie) February 28, 2017
Where? https://t.co/HO0FuTkdxk
— Fabi (@IAintYuhFriend) February 28, 2017
@MuireannO_C @louisemcsharry pic.twitter.com/WyazFmW03O
— Laura Del Rey (@Lauramcoffey) February 28, 2017
@MuireannO_C to people slating the models, you’re missing the point. @ZARA wake up. This is not curvy. #EatingDisorderAwarenessWeek
— @FozCornwall (@ChangeToThis) February 28, 2017
@MuireannO_C @weIshwitchh those are curves?
— Shayla Tharp ☾ (@shaylatharp88) February 28, 2017
@MuireannO_C @Hanecdote looking for them curves like pic.twitter.com/RupX3AjtqA
— Adi Peltz (@adi_peltz) February 28, 2017
@MuireannO_C @JNRutherford looking for “curvy” girls in this picture like pic.twitter.com/IEPJNXhWy5
— Kirsty MacLeod (@kirstyjean) February 28, 2017
@michlan @MuireannO_C They must know it’s ridiculous. I wondered who signed off on that ad @ZARA
— Paper Plane (@wearepaperplane) February 28, 2017
.@MuireannO_C pic.twitter.com/PyoUHPengC
— lindsay (@phthalobluee) February 28, 2017
@kellyanne_young @MuireannO_C Exactly. I know we all come in different shapes and sizes. Those girls are lovely but they have ZERO curves. 😂
— Sophie Marshall (@tigersoph) February 28, 2017
Love your curves – @ZARA pic.twitter.com/4ERvTka2sO
— Bert Swattermain (@BertSwattermain) February 28, 2017
Even though she is outraged, Muireann makes it clear she is criticizing Zara’s marketing department, and NOT the models themselves.
Can i just say, this is nothing to with the models. It’s the marketeers that have distorted their image & fucked up.
├óΓé¼ΓÇ¥ Muireann O’Connell (@MuireannO_C) February 28, 2017
What do YOU think of the controversial ad?? SOUND OFF in the comments section (below)!
[Image via Muireann O’Connell/Twitter.]
