Miz Hearst Heats Up Plum

Model Lydia Hearst is en fuego on the latest issue of Miami's Plum magazine.
The redhead, who is now a blonde, was shot by Brett Ratner .
Very zeky!
[Image courtesy of Plum.]

Model Lydia Hearst is en fuego on the latest issue of Miami's Plum magazine.
The redhead, who is now a blonde, was shot by Brett Ratner .
Very zeky!
[Image courtesy of Plum.]
The lovely Lydia Hearst recently shot a campaign for Korean jewelry brand J.Estina with Keith Richard's daughter Alexandra Richards and we have all the deets of what went down behind the scenes.
Check out the making of her campaign in the clip (above)!

Gotham magazine and publisher Jason Binn are being sued by model slash actress Lydia Hearst, CocoPerez.com has exclusively learned..
According to the lawsuit filed by her lawyer on Thursday, Gotham used Lydia's image without her consent as well as fabricated interview responses in an ad for Xante alcohol.
Lydia's seeking unspecified damages.
Good! We hope she gets it!
[Image via PNP/WENN.]

Fierce!
Models Lydia Hearst and Coco Rocha are in the latest campaign for Schwarzkopf haircare.
After getting their hair teased and styled, the two ladies showed off their 'dos while smizing for photographer Ellen Von Unwerth.
[Images courtesy of Ellen Von Unwerth / Schwarzkopf.]

Khloe Kardashian might still be mourning the loss of her red locks but Lydia Hearst is rocking her fiery red hair.
Actually, Hearst is looking fierce with that red 'do.
The 26-year-old is featured in the latest Swarovski ad rocking a silky red dress, red hair, red nails, and some pricey jewels.
The ad supports The Heart Truth which empowers women to take action to improve their heart health.
We're loving the overall look. Are U?

This movie is beginning to fall apart!
On Monday we mentioned Lydia Hearst would be playing what writer/producer Charles Casillo described as "a role obviously based on Lindsay Lohan" in Dogs In Pocketbooks.
Since then, Dina Lohan has threatened to sue, Casillo recanted his original statement and now Lydia's saying she's not involved.
The red-haired model tweeted:
Just so we are all clear.. My hair is Red because I am the new face of Schwarzkopf color. I am a model. I dyed my hair to front the campaign
As for any theatrical roles I am currently filming Two Jacks directed by Bernard Rose. My next project is Catwalk by Tony Hickox…
Thank you all for your messages of encouragement during my transition into acting. I truly love and appreciate it. At this time I am not officially signed onto any other projects. Thank you
And there you have it.
So why would Casillo tell the Post otherwise? Oh right, for the publicity.
[Image via Kristen Noseda/WENN.]

Model Lydia Hearst's landed her first mayjah movie gig!
The 26 year old is set to star in Dogs In Pocketbooks, where she'll play "a bratty movie goddess in and out of rehab, in trouble with the law, and hounded by greedy agents, predatory paparazzi, off-the-wall stalkers and crazed media — a role obviously based on Lindsay Lohan."
Screenwriter Charles Casillo says of Lydia:
"She's one of the few supermodels who can actually act. She's smart, well-read, charming and very beautiful. We looked at a lot of actresses for this role, and I was really knocked out."
And before you go and pick up the phone to complain ,Dina Lohan, Casillo says the film "is in no way mean-spirited towards Lindsay. It's the kind of thing she has spoofed about herself in the past."
We'd say that's fair.
Shooting for the film, which also stars Joan Collins as Lydia's agent, begins in February.
We're dying to see the trailer!
[Image via Buzz Foto.]