Well this is certainly a new way to stay hydrated!!
While most alcohol companies don't bother to try and market their drinks toward a more health conscious crowd, TY KU is shaking things up by trying to appeal to your inner yogi!
That's right! The growing sake company is hoping to get yoga lovers to jump on their bandwagon, and it's not as crazy as you might think!
[ Related: Celebrate Bastille Day With This Recipe From TY KU! ]
Studies have shown that around 55 percent of U.S. adults like to drink alcoholic beverages. However, that number jumps all the way up to 75 percent when you're talking about yogis!
If that's not enough to get companies drooling, it also helps that the yoga community has become a LOT more affluent in the past few decades, meaning these guys have money to spend!
Right now it's estimated that about 24 million people in the U.S. practice yoga, and while we're not math experts over here, that's a pretty huge market that's being ignored!!
It's not 100 percent clear how TY KU is planning to appeal to yogis, but we're guessing a lot of other companies will follow suit if it works!!
Today is National Drink Wine Day! And there was much rejoicing throughout the land (especially if you're on the East Coast and need something to do)!
However, why have wine, when you can have Sake? Hello, upgrade!
[ Related: TY KU Mixes Romance With Sake ]
That's right, the fine folks over at TY KU have outlined the "Five S's of Enjoying Sake" to help get you celebrating!
Well, what are you doing still reading this? We know you have at least five other things you can do.
Nothing says Valentine's Day like getting your drink on with someone you care about!
Or all by yourself! Who cares! That doesn't make the drinks any less tasty!
So why not grab some TY KU and mix up something sweet for you and your sweetie. (Or just yourself.)
They've got four Valentine's Day themed cocktails that are sure to steal your heart!
We love this!
TY KU seems to always the most delicious drink recipes up their sleeves for each holiday, and this year was NO exception!
[ Related: TY KU Christmas Cocktails! These Holiday Spirits Will Lift YOUR Holiday Spirit!! ]
The company is releasing another set of cocktail recipes featuring the best spirits with which to ring in the new year!
We present the festive new concoctions TY KU Toast and Midnight Kiss:
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When you think of Christmas, you might not automatically scream out SAKE!
But after trying these TY KU Christmas cocktails we bet you'll change your mind!!
[ Related: TY KU Sake Holiday Pairing Cheat Sheet! ]
We've got two new delicious recipes to lift your holiday spirit! Here's how to make Poinsettia Punch and TY KU Kane: