Bethenny Frankel, is that you??
The 45-year-old TV personality pulled a Kylie Jenner on Tuesday sporting brand new bright red locks while promoting her Skinnygirl brand of sweets at Dylan's Candy store in Manhattan.
The momma matched her new 'do looking fierce in a black and white jumpsuit.
According to an interview from Allure, Tokyo says his wigs range from $675 to anywhere in the thousands.
Miz Frankel has had black hair ever since 2008 which she first appeared on the small screen. She says of the change:
"It's a wig. I had been wanting to [go red] and then today was such a great excuse. A gentleman named Tokyo made it for me. He's lovely … It's Skinnygirl red!"
Ch-ch-check out some more snaps from the Naturally Thin author's big day in the city: