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Diddy Steps Up His Drinking Game By Purchasing Premium Tequila Brand DeLeon!

Filed under: DiddyBusiness BlitzAlcoholGIFs

2gtc4xyDiddy sure knows how to pour it on! Literally!!!

Businessman extraordinaire Sean Combs is diving even deeper into the drinking game as he has just purchased premium tequila brand DeLeon for an undisclosed number!

While some of the details of the deal were kept under wraps, we DO know that it

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Taylor Armstrong Wears Her Bootyful Birthday Bikini With Her Beau

Filed under: Love LineTwitterReal HousewivesBikiniAbs

taylor armstrong birthday bikini twitpic

42 is the new 22! Ha!

Taylor Armstrong celebrated her 42nd birthday poolside on Sunday, where she wore a teeny tie dyed THONG bikini.

HAWT!

The Real Housewives star shared her MILF-y underboob look with the Twitterverse, saying:

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Derek Hough Knows That Topless Birthdays Are The BEST Birthdays!

derek hough cheryl burke circo birthday party pool cake topless fun

If you have to become a year older and you have to do it in front of a camera, you might as well do it topless!

Dancing With The Stars' Derek Hough seems to know this — even if Cheryl Burke does not! LOLZ!

The duo where joined by friends like Mark Ballas, Shoshana Bush, Ashley Roberts and Samuel Larson for a joint birthday party put on by Ciroc, which doesn't seem like a bad way to celebrate!

Derek definitely got the better end of the deal though, getting to enjoy the pool while having Cheryl cut the cake! Ha!

Happy birthday, guys!

[Image via Faye Sadou

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Nikki Reed Teams With Diddy For CIROC Safe Rides Campaign

Filed under: DiddyAlcohol

nikki-reed-ciroc-safe-ride-program.jpg

Nikki Reed may play an immortal on the big screen in the Twilight movies, but she knows how important her safety is off camera.

That's why she's joining up with Sean 'Puffy P. Diddy' Combs and his vodka brand CIROC and Esquire for the CIROC Safe Rides Campaign.

CIROC brand ambassadors are going to be handing out "Safe Ride" cards on New Year's Eve!

Each card will be redeemable for transportation via taxi, black cars and limos!

Nikki said:

"This campaign is such a great way to help keep people safe. Its a wonderful resource for people during the holidays. It is always better to be safe than sorry. The holidays are such a busy time for everyone, that it's important to not only take responsibility for yourself but those around you, as well."

So if you live in New York, Miami, Houston, Chicago or Atlanta, maybe you should run around yelling about how much you love CIROC.

Then someone might hand you a Safe Ride card and you'll be able to make it home from your New Year's event in style! For free!

If not, you should still take a cab or arrange a ride because seriously, don't drink and drive!!

Way to back a good cause, Nikki!

[Image via Parade.]

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Diddy Venturing Into The Tequila Business

Filed under: DiddyBusiness BlitzAlcohol

Pdiddy

Sean "Diddy" Combs has already turned alcohol into gold with his Cîroc brand of vodka, but now he's venturing to Mexico in an effort to make the world's finest tequila!

During a recent interview where he was promoting his vodka, the rapper and entrerpreneur teased his new business venture, saying:

"There isn't one particular tequila that I love and I've been spending a lot of time in Mexico. So in the next year, you will probably see me going toe to toe with John Paul [Jones DeJoria], who owns Patrón."

Diddy is so confident that the tequila he'll be producing with a "true tequila artiste" will be the best in the biz, he even plans on challenging DeJoria, adding:

"I'll be challenging him to who makes the best, smoothest and most authentic tequila in the world."

You're setting our expectations pret-ty high with all that trash talk, sir! We hope this tequila lives up to them!

[Image via WENN.]

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