Blake Lively FINALLY Has A Title For Her Lifestyle Blog! The Entity Going Up Against Goop Is Called…
Watch out, Gwyneth Paltrow!
Blake Lively is attempting to trump your popular blog by protecting her ideas at Preserve!
The much anticipated blog's name might sound a bit confusing (especially considering the speculation that much like Goop, our money won't be preserved), but newly released details from an insider spell it all out: