Yes, you read that right. Sylvester Stallone is the latest celebrity to join the fashion world.
The 64 year old actor announced on Thursday he's launching a lifestyle brand inspired by Rambo the rebel and Rocky Balboa the gentleman.
His brand, Sly Inc., will launch next year and include everything from jeans, shirts, outerwear, underwear and watches.
And that's only the beginning!
Sly plans to add eyewear, grooming products, fragrance, activewear and athletic shoes shortly following the initial launch.
Sounds awfully ambitious. Hopefully it doesn't bomb.
[Image via Starbux/WENN.]