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Macy's Expects HUGE Sales From Bieber's Debut Fragrance

Macy's Expects HUGE Sales From Bieber's Debut Fragrance

macys-expects-biebers-someday-fragrance-to-be-biggest-launch.jpg

Justin Bieber is on the fast track to having the biggest celebrity fragrance launch.

The title currently belongs to Beyonce‘s Heat, which saw $3 million in sales in the month following its debut. BUT Macy’s thinks Bieber’s Someday will knock that figure out of the park.

Executive VP of Merch, Muriel Gonzalez, predicts “This is going to be the biggest launch we├óΓé¼Γäóve ever had.”

Only time will tell, but we have a feeling she’s probably right.

[Image via Ivan Nikolov/WENN.]

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Jun 28, 2011 20:00pm PDT