Urban Outfitters' "Tranny" Greeting Card Sparks Outrage

Oops they did it again!
After successfully pissing off Irish Americans, Urban Outfitters is already offending another group: the LGBT community.
Advocates are up in arms over what Urban describes as a “charming” transphobic greeting card based off the classic Jack & Jill nursery rhyme. The card reads:

Jack and Jill,
Went up the hill,
So Jack could see Jill’s fanny,
But Jack got a shock,
And an eyeful of cock,
Because Jill was a closet tranny.

The card was only available on UO’s UK website and has since been yanked from the website sold out.
So far no comment from Urban Outfitters.
Thoughts???