Abercrombie Kids Sells Padded Push Up Bikini Tops!?

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Abercrombie & Fitch‘s kids label Abercrombie Kids have moms up in arms over their bikini tops.

According to the site’s description, the Ashley triangle top is not only padded, but advertised as a push up.

Keep in mind Abercrombie Kids is aimed at girls and boys between the ages of 7 and 14.

One mommy blogger went off on parenting website Babble, writing:

…Even the use of the word ‘push up’ is unbelievably inappropriate. The push up bra is, effectively, a sex tool, designed to push the breasts up and out, putting them front and center where theyΓÇÖre more accessible to the eye (and everything else). How is this okay for a second-grader?

Playing at sexy is an inevitable and important part of growing up. But thereΓÇÖs a difference between exploring these ideas on your own and having them sold to you in a childrenΓÇÖs catalog. Right now, somewhere in the world, a girl is shopping at Abercrombie kids and getting the message that her breasts might need a little help. Why not start now, with a push up bikini made special for you?

She makes a lot of good points.

Tell us what U think!

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[Image via Abercrombie Kids.]

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Mar 24, 2011 5:00pm PDT