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Ashton Kutcher & Mila Kunis Launch Quarantine Wine -- 100% Of Proceeds Go To Coronavirus Relief Efforts!

Ashton Kutcher and Mila Kunis launch coronavirus charity wine!

Ashton Kutcher and Mila Kunis aren’t content to sit back and watch the coronavirus pandemic rage around them — it’s time for the celeb couple to do something good to give back and help out!

On Sunday, the couple announced they were teaming up with Nocking Point Wines and Battle Creek Vineyards to launch their very own wine label — Quarantine Wine. Better yet, 100% of the profits are being donated to various charities, all of whom are helping stem the pandemic and aiding in COVID-19 relief efforts. Amazing!!!

Related: Broadway Star Loses Leg Due To Coronavirus Complications

The 42-year-old Kutcher opened up the announcement in a new video posted to Twitter on Sunday afternoon, showing him and his beloved wife sitting in front of the camera showing off their new venture. After Ashton opened things up by announcing Quarantine Wine, Mila took over, adding (below):

“100 percent, that’s right, 100 percent of the profits will go to a handful of charities that we have vetted for you and are so proud of during this time. Anything from feeding families who have fallen on hard times…”

…at which point the Butterfly Effect star jumped back in, adding:

“…To supplying PPE equipment to frontline medical workers, to helping small businesses and people who are in distress recover.”

Love it!!! Such a cool idea… and obviously such a great cause!

According to the couple’s website for the wines, the “beautiful Oregon Pinot Noir” will retail for about $50 for two bottles’ worth… so not a bad deal at all. You can see more — including the wine’s interesting interactive front label — in the video and tweets down (below):


The pair summed it up in another social media post finalizing the announcement:

“Crack open a bottle of this wine, enjoy a virtual happy hour with a friend or loved one, and write (or draw!) who you’re toasting to from the comfort of your own home. Snap a pic and post it using #QUARANTINEWINE, #PPE, and #SOCIALDISTANCING to spread the word about this awesome wine and fundraising cause. We hope that you enjoy this wine as much as we do and we can’t thank you enough for your support!”

Love it! What a great idea for all the adults cooped up inside right now, no doubt getting antsy to be out and about while social distancing measures continue!

BTW, the four charities involved in this initiative, all chosen specifically by the couple themselves, are Give Directly, Direct Relief, The Frontline Responders Fund, and America’s Food Fund.

Love it!!!

[Image via Ashton Kutcher/Twitter]

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Apr 19, 2020 16:30pm PDT