Oh, the sweet irony of turning against your own!
Good thing he deserves it!!!
Post-Newsweek’s KPRC Houston has pulled Dr. Phil off the air in its 3 o’clock timeslot and replacing it with Oprah‘s new protege, Dr. Oz.
├óΓé¼┼ôIt├óΓé¼Γäós out of desperation that I did this,” said Post-Newsweek President Alan Frank. ├óΓé¼┼ôI did everything but stand on my head to get [CBS├óΓé¼Γäó] attention over the years.├óΓé¼┬¥
The station purchased rights to air the show till 2011, but due to disappointing ratings and tabloid-centered content, they felt it was better to abandon ship. According to Nielson ratings, Dr. Phil’s viewership is down 22% from last year!
“We’ve been disappointed for some time in the direction of the show,” continued Frank. “It used to be a friend to female viewers and it’s changed to become a very tabloid show. It’s not the topics, it’s the way they treat the topics.”
No one, but CBS Television Distribution can deny that the show’s gone downhill.
The studio states, “The facts are that KRPC has a contractual obligation to pay for the show through 2011. We have listened to the station’s comments about the show and we are as proud of the content and direction as we’ve ever been. We are confused by the station’s actions.”
Do they watch the show or just sell commercials?!
Because it blows hard!
Meanwhile, Dr. Oz is up 13% in Houston from a month ago!
“We had no sense that Dr. Phil was going to do anything different so we finally decided to see if we could get ratings from a show other than this one,” said Frank.
Looks like Dr. Phil someone needs to take their own advice and GET REAL!
[Image via WENN.]