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Bra Shopping Just Got Geekier! And Easier!

Bra Shopping Just Got Geekier! And Easier!

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Finally, someone GETS it!
Thanks to a couple of awesome math nerds, bra shopping just got a whole lot easier.
Aarthi Ramamurthy and Michelle Lam, two former Microsoft staffers from San Francisco developed an algorithm to create the idea bra size for your body.
Their new company True & Co. features an online survey that allows customers to answer a few questions about their body type. At the end of the questionnaire, consumers will be given a selection of bras that they can choose from – and for just a $45 deposit, they can try on 5 different bras.
If the customer isn’t happy with any of the bras, they can return them and get their $45 deposit back.
Sounds like a good deal to us!
To fill out the survey yourself, CLICK HERE!

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Jun 01, 2012 15:00pm PDT