What took them so long!?
British department store Marks & Spencer has announced they will be launching a new underwear collection inspired by Robert Pattinson.
The undies, appropriately called the R-Pants, are designed to be worn under skinny jeans. The department store hopes the line, which debuts in September, will appeal to a younger and fashion-savvy audience aka Twi-hards.
Not a bad marketing strategy if you ask us.
Unfortunately, M&S were unable to book Rob to model his undies in the ad campaign. Sad.
Maybe they can get a look-a-like.
[Image via WENN.]
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Jul 25, 2010 10:30am PDT
