Aspiring singer Esmée Denters, can now add fashion model to her resume.
Denters, who was discovered on YouTube, is now the new spokesperson and model for the b.tempted bra brand at Wacoal America.
Executive VP of marketing ad sales at Wacoal, explains:
“B.tempted is new with a strong company, and Esmée started on YouTube and was discovered by Justin Timberlake. We thought it was a great parallel. Winners of an online contest will win tickets to Esmée’s concerts, and she’ll be featured on our Facebook page, where she has close to 43,000 fans. She’ll also be tweeting about the brand.”
The cutie will appear in the company’s fall/spring ads in magazines and online.
She’ll also have the responsibility of representing the brand in its breast cancer awareness campaign, Fight for the Cure, later this October.
Thoughts?
[Image via Poppy de Villeneuve]
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