Good news for CBS’ advertisers!
Sunday night’s Grammy viewership was up 10% from last year.
A healthy 19 million people tuned it!
The diverse talent line-up and hard marketing push is credited for the bump up in ratings.
In a statement, a CBS suit said, “It was a broadcast with something for every generation and, importantly, it was supported by a marketing campaign for every platform.”
According to reports, everything from a Katie Couric prime-time special earlier in the week to a marketing push on social-media sites like Facebook and Twitter were used to get the message out.
Did you enjoy this year’s show?
What was your fave moment?
[Image via Apega/WENN.]
Feb 09, 2009 19:15pm PDT
