Some families will never learn.
After years of being told they can’t use their family’s name to promote their private business ventures, the Guccis are still at it!
A court in Florence found brothers Alessandro and Guccio Gucci, the great-grandsons of Gucci founder Guccio Gucci, guilty of trademark infringement for “illegitimately” using the names ‘Gucci’ and ‘Guccio Gucci’ to promote their handbag and accessories line To Be G Srl.
The judge said in the ruling:
“[It] constitutes an act of unfair competition to Gucci├óΓé¼Γäós detriment because the advertising materials of the defendant caused confusion with Gucci├óΓé¼Γäós products and business activities and took unfair advantage of the qualities and reputation of Gucci├óΓé¼Γäós products.”
Upon hearing the news Gucci said they were happy with the decision and hopes the judgement will “represent a significant deterrent to anyone else who intends to illegally exploit the brand Gucci.”
It makes sense, but if Guccio Gucci has the same name as his great-grandfather, then how is he supposed to promote his business?
[Image via Gucci.]
-
Categories
