The Martin-Paltrow household sure does love to tell time.
Almost nine years after Chris Martin and his band Coldplay released Clocks, wifey Gwyneth Paltrow is now shilling watches for Baume & Mercier.
The Country Strong star was selected by the Swiss watchmaker to be their newest brand ambassador or what they call a “friend of the brand”.
Oddly enough, their new friend Gwynie won’t be appearing in an ad campaign.
Instead, she’ll be getting paid to go to parties involved in communication projects.
Sounds…promising.
[Image via AdMedia/WENN.]