Careful player haters!
Diddy knows he might raise a few eyebrows by calling his latest men’s fragrance I Am King, but he doesn’t care.
Why would he when industry sources estimate that the new scent for men will bring in $100 million????!!!!
I Am King is coming out as a Macy’s exclusive in December before going out for wide distribution in February.
Diddy says, ├óΓé¼┼ôI Am King is a statement about all men. We are all descendents of royalty ├óΓé¼ΓÇ¥ and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings…It has nothing to do with being arrogant. I Am King is not a statement about myself ├óΓé¼ΓÇ¥ I Am King is about every man who is going to go and buy the fragrance.├óΓé¼┬¥
Ladies, don’t worry — y’all haven’t been forgotten! I Am Queen is rolling out in Fall 2009.
Y’all, Diddy’s just empowering the rest of us.
Go on with your bad boy self, Dids.
Go on girlfriend!
[Image via Mavrix Online.]