Come springtime, J Brand will no longer be just a denim company. They’ll be a denim AND sportswear company.
J Brand announced the expansion this week and it’s going to be massive. The sportswear line includes 140 pieces with prices starting at $200 and jumping all the way up to $1,500.
Yikes.
If all goes well with sportswear, J Brand hopes to add even more categories like shoes and handbags in 2013.
Will U be buying any of their sportswear???
[Image courtesy of WWD.]