Who knew the NBA star had such a hold on the music industry?!
Fresh off his Grammys win, Kendrick Lamar decided to pull a Beyoncé and dropped a surprise album on Friday!
The brand new album untitled unmastered features previously unreleased songs that didn’t make the cut for his Grammy-winning To Pimp A Butterfly.
Related: Kendrick To Induct NWA Into The Rock & Roll Hall Of Fame!
The eight-track album was released on iTunes, Google Play, Tidal, and Spotify. K.Dot shared the news on his Twitter, writing:
untitled unmastered. https://t.co/YlAszcK4e4
— Kendrick Lamar (@kendricklamar) March 4, 2016
And according to Top Dawg Entertainment head Anthony Tiffith, fans can thank none other thank LeBron James for the release of the tracks!
It all started a few weeks ago, when the Cleveland Cavaliers player asked Tiffith for the release of Kendrick’s tracks after watching his powerful performance at the Grammys:
Yo @dangerookipawaa after that @kendricklamar Grammy performance , you have to release those untitled tracks asap!!! What’s up? Talk to me
— LeBron James (@KingJames) February 23, 2016
And right before untitled unmastered dropped, the music exec told fans to thank the athlete for the album’s release, sharing on his Instagram:
Yea muthafuckas KING KENDRICK returns 2nite.. Thank @kingjames for this…. #TDEA video posted by gwadpot (@dangerookipawaa) on Mar 3, 2016 at 7:30pm PST
AH-Mazing!
Thanks, LeBron! Now if only you can coax Frank Ocean to release his long-overdue album, we’d be all set!
What do YOU think of Kendrick’s untitled unmastered?
[Image via CBS/Instagram.]
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