We have to work for the body we want… or do we?!
That question is front and center in the latest SKIMS campaign for its newest product line, and honestly, the company’s marketing pitch is so sarcastic and brazenly funny that one might even consider it’s GENIUS!
Kim Kardashian is the “Fairy Butt Mother” in SKIMS’ latest marketing ploy over on Instagram this week. On Tuesday, the company debuted its newest shape wear offering in that vein — the Ultimate Butt Enhancing Line!
Related: Kim Kardashian & Pete Davidson Set To Reunite For THIS Special Event!
Just like the name suggests, the line consists of subtly but noticeably padded shape wear garments you can put on and instantly fill out your boobs, hips, and butt as desired! With the snap of your fingers! Or, perhaps the wave of a fairy’s magic wand.
Like we said, the marketing campaign around this product is pretty shrewd. As you can see (below), Kim’s acting skills are ON when it comes to showing prospective customers just how easy it is to lift and round their butts, perk up their boobs, and give themselves a bit more volume in all the areas that count. Ch-ch-check out her video explainer:
AH-Mazing!
Who needs a BBL anymore?! Who needs to work out, either?? Not when we’ve got butt pads to fill out the most crucial parts of our lady (and, uh, man) lumps! LOLz!!
Fans flocked to the comments to share reactions to Kim’s wickedly funny new line:
“Kim’s sarcasm is top tier”
“Well done KIM!! marketing genius!!”
“lol the cutest commercial only Kimmy ily”
“I need a fairy income mother too”
“A Marketing Queen”
“The marketing is simply genius”
“And when you take it off in front of your man??”
Okay, like, we ALSO want to know the answer to that last question! Ha!!!
What about U, Perezcious readers?! Share your thoughts on Kim’s Ultimate Butt Enhancing Line (below)!
[Image via Kim Kardashian/Instagram]
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