Making money moves!
According to a new report from D’Marie Analytics, Kylie Jenner is the first member of the KarJenner brood “to grow her ad equivalent value to over $1,000,000 per post across her social media portfolio.”
Related: Kylie Jenner Is Simply GLOWING In Beachside Pics!
In other words, every sponsored post — on Instagram, Twitter, or Snapchat — is worth $1 million of traditional ad spending!
CEO Frank Spadafora said in a press release:
“Kylie is an undeniable global brand, which may make some roll their eyes… But the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve.”
While the lip kit queen isn’t the most followed KUWTK star (that’s sister Kim Kardashian), her posts receive an enormous amount of impressions (views across platforms) and engagement. In the past month, Stormi Webster‘s mom received a total of 186,152,410 engagements across her social media platforms.
“Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity… Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie.”
In fact, the makeup mogul’s position as “the highest-valued influencer currently on social media today” was previously held by Beyonc├â┬⌐.
Sorry Beyhive! Kylie is numero uno!
[Image via Kylie Jenner/Instagram.]
