Guys Get A Boost
Move over ladies, you├óΓé¼Γäóre not the only ones who care about having a nice bottom.
Guys will now have the option to add a bit of lift down below.
The new line of Marks & Spencer bum-lift underwear features seam-free tailoring in order to raise their bottoms by a fifth.
And it├óΓé¼Γäós not just for the backside.
They├óΓé¼Γäóre also offering special ├óΓé¼┼ôfrontal enhancement├óΓé¼┬¥ undies, which well, add a bit of extra lift to the front. Apparently it gives the user a ├óΓé¼┼ô38% visual enhancement in size.├óΓé¼┬¥
Says Dave Binns, the head of M&S men├óΓé¼Γäós underwear:
├óΓé¼┼ôOur technologists have worked hard to engineer two styles that are comfortable to wear and that give real results. These pants provide a real confidence boost for men and we think they will prove popular with our customers.├óΓé¼┬¥
The underwear goes on sale this October 15th and will cost about $14 for the frontal enchancer and $21 for the bum lifts.