Guys Get A Boost

bum lift underwear by marks and spencer

Move over ladies, you’re not the only ones who care about having a nice bottom.

Guys will now have the option to add a bit of lift down below.

The new line of Marks & Spencer bum-lift underwear features seam-free tailoring in order to raise their bottoms by a fifth.

And it’s not just for the backside.

They’re also offering special “frontal enhancement” undies, which well, add a bit of extra lift to the front. Apparently it gives the user a “38% visual enhancement in size.”

Says Dave Binns, the head of M&S men’s underwear:

“Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results. These pants provide a real confidence boost for men and we think they will prove popular with our customers.”

The underwear goes on sale this October 15th and will cost about $14 for the frontal enchancer and $21 for the bum lifts.

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Oct 5, 2010 11:30am PDT

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