Well, this might be one the few times we’ve combined the words “Miley Cyrus” and “responsible” in the same sentence!
After the EMAs, MTV boasted about its 2 million page views on its digital and social platforms on the day of its EMAs, a 624% increase of social media mentions of the awards show, and a record global audience of 39.4 million!
While MTV was patting themselves on the back, they conspicuously forgot to mention the one person who is almost single (and foam)-handedly responsible for its huge stats: Miley!
MTV cut Miley out of its announcement about its “record-breaking response on MTV├óΓé¼Γäós digital and social platforms, marking this year├óΓé¼Γäós show as the best ever in network history for votes, visitors, video views and social media activity.├óΓé¼┬¥
Hmm this is just a stab in the dark here, but maybe MTV broke so many records because, oh, we don’t know, Miley smoked a doobie on-air in barely any clothing!
Now we know MTV removed the Mary Jane portion of the show for the US telecast, it still might be fitting to give her a little credit for the overwhelming success and buzz.