The Mouse wants little boys!
Apparently, the Disney Channel skews heavily female, so a new channel will be launched to lure the boys back from rival channels Nickelodeon and the Cartoon Network.
Starting in February, Disney XD will offer original action-adventure and comedy series, movies, animation and sports-themed shows developed with ESPN for 6-14 year old boys.
We’ll see if it works!
What appeals to 6-14 year old boys????
[Image via Mavrix Online.]