Luxury lingerie company Agent Provocateur is using the classic paparazzi crotch shot to promote their fall collection.
The new ads star Paz de la Huerta doing the Britney Spears pose circa 2006, only she’s wearing underwear.
Sarah Shotton, AP’s creative director explains:
“We wanted [the campaign] to be a little more riskier in a way. I thought, Why don├óΓé¼Γäót we do a campaign that celebrates that you├óΓé¼Γäóre wearing Agent Provocateur├óΓé¼┬ªa guide to how to strategically flash your lingerie?”
Ha! Clever.
[Image courtesy of Agent Provocateur.]