Um, it’s happening.
Grappa distillery Mazzetti d’Altavilla is marketing wine in bottles that look like perfume bottles, and the scents are numbered like perfume. The line is called Essentia Vitae.
No 4 Ruche is jasmine-scented, No 6 Malvasia smells like rose and No 8 Moscato smells like violet.
Said Product Launch Analytics Director director Tom Vierhile:
“Essentia Vitae goes further than most to connect to female consumers. Its perfume-like packaging should break through the crowded product assortments that can often confound shoppers.”
This all sounds very fun and intriguing to us. Our one concern — we don├óΓé¼Γäót want to drink wine that tastes like perfume!!!