So, we wonder who gives certain people the authority to just decide whether or not something is fit to air before the magic hour of 9pm.
We understand that very extreme things should probably be not airing at certain times, but music videos seem pretty harmless to us!
Rihanna‘s S&M video has been deemed too sexual for daytime TV, and thus has been causing problems for channels who want to show it. Like WTF TV, who aired it at 11:25 am to outrage and humbuggery because of the off chance a kid could have seen it.
Kids use computers better than most adults these days, and a remote for a TV isn’t too unlike a keyboard now. All’s we’re sayin’ is that some websites that contain MUCH MORE explicit images sometimes don’t even require age verification, yet a music video will destroy minds??
Here’s the uproar:
The regulator is planning to lay down the law to all music TV broadcasters because this is the second incident of inappropriate scheduling of such content recently. Ofcom recently ruled against the broadcast of a racy Flo Rida video on MTV and Channel 4’s 4Music that it deemed too sexualised for a pre-9pm watershed transmission.
“We will … be requesting that broadcasters who transmit such programming attend a meeting at Ofcom to discuss the compliance of such material,” Ofcom said.
The media regulator also said that it will “shortly be issuing new guidance about the acceptability of material in music videos broadcast before the watershed”.
Sounds like a lot of oversensitivity to us. We agree with what the broadcaster over at WTF TV had to say about the incident:
WTF TV argued that Rihanna is a popular artist and that the S&M video was laden with “irony” and did not “contain images of dominant/submissive practices in a pornographic style”.
“It is artistic and not dark or seedy,” the broadcaster said, while admitting that “in hindsight” the title may have caused problems.
We do understand there could be some inherent danger in kids trying to replicate some of the bondage-esque images, but, that’s kind of a stretch. A lot of things would have to fall into place for something like that to happen, including the probability of the channel accidentally being flipped to at that exact time.
We just don’t think it’s all that inappropriate!
Do U feel like the video shouldn’t be aired before 9pm?? Overseas followers, would your broadcasting take issue with this??
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